The Awaikened
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About The Awaikened
The Awaikened is a creative project built on a single truth: some feelings are too deep, too complex, or too profound for words alone. Each track begins as a real moment — a memory, a fracture, a breakthrough, an awakening — and becomes a piece of music designed to express what people feel but struggle to articulate. Blending human emotion with modern technology, The Awaikened transforms raw experience into fully-formed songs that move across genres while staying rooted in honesty, connection and emotional depth. Every release is intentional — created to resonate, to stir something, or to help someone feel understood. The Awaikened is more than an artist project; it’s a creative engine — the artistic source behind Songai — and the foundation of a new kind of label where emotion leads, technology supports, and music is created at the speed of feeling.
About The Artist
Neil Morecraft is a Dubai-based British entrepreneur, and the creative architect behind The Awaikened. With a career spanning more than two decades across technology, business innovation and human connection, he brings a rare blend of commercial insight and emotional depth to his work. Neil creates from lived experience — from the moments that shaped him, challenged him, broke him open and rebuilt him. His entrepreneurial background and the challenging decisions that have shaped his life give his music a perspective that is both grounded and deeply personal. Known for his resilience, reinvention and willingness to learn through experience, he brings a “school of hard knocks” honesty to his creative work. He believes music is one of the purest forms of truth, and his work centres on translating emotion into sound in a way that feels authentic, intimate and profoundly human.
The Awaikened is the space where he explores that craft — openly, honestly and without limitation.
About Songai
Songai is the next step in this evolution — a personalised Song-as-a-Service platform powered by the creative work of The Awaikened. Where The Awaikened explores emotion through original music, Songai turns those emotions into personalised songs people can gift, share and keep forever. It’s a modern way to express what matters: birthdays, anniversaries, milestones, memories, or simple moments of connection.
If The Awaikened is the source, Songai is the expression — bringing bespoke, emotionally-driven music to the world at scale.
About The Awaikened
The Awaikened is a creative project built on a single truth: some feelings are too deep, too complex, or too profound for words alone. Each track begins as a real moment — a memory, a fracture, a breakthrough, an awakening — and becomes a piece of music designed to express what people feel but struggle to articulate. Blending human emotion with modern technology, The Awaikened transforms raw experience into fully-formed songs that move across genres while staying rooted in honesty, connection and emotional depth. Every release is intentional — created to resonate, to stir something, or to help someone feel understood. The Awaikened is more than an artist project; it’s a creative engine — the artistic source behind Songai — and the foundation of a new kind of label where emotion leads, technology supports, and music is created at the speed of feeling.
About The Artist
Neil Morecraft is a Dubai-based British entrepreneur, and the creative architect behind The Awaikened. With a career spanning more than two decades across technology, business innovation and human connection, he brings a rare blend of commercial insight and emotional depth to his work. Neil creates from lived experience — from the moments that shaped him, challenged him, broke him open and rebuilt him. His entrepreneurial background and the challenging decisions that have shaped his life give his music a perspective that is both grounded and deeply personal. Known for his resilience, reinvention and willingness to learn through experience, he brings a “school of hard knocks” honesty to his creative work. He believes music is one of the purest forms of truth, and his work centres on translating emotion into sound in a way that feels authentic, intimate and profoundly human.
The Awaikened is the space where he explores that craft — openly, honestly and without limitation.
About Songai
Songai is the next step in this evolution — a personalised Song-as-a-Service platform powered by the creative work of The Awaikened. Where The Awaikened explores emotion through original music, Songai turns those emotions into personalised songs people can gift, share and keep forever. It’s a modern way to express what matters: birthdays, anniversaries, milestones, memories, or simple moments of connection.
If The Awaikened is the source, Songai is the expression — bringing bespoke, emotionally-driven music to the world at scale.
Every song has a a story...
Press Release
With tracks like “Heartbeat Algorithm” and “The Beast Inside,” The Awaikened is emerging as a trailblazer in conscious AI-driven music — blending technology, emotion and human storytelling ahead of its upcoming holiday release and listener-curated debut album "Exhale".
Dubai-based music innovator The Awaikened continues to carve a new path at the intersection of sound, soul and science. Through a growing collection of singles exploring the synergy between AI and human creativity — including “Heartbeat Algorithm,” “One Perfect Shot,” “The Still Point,” and “The Vibe (I’m Alive)” — the project has reached new momentum with two defining milestones:
the MrBeast-inspired charity release “The Beast Inside,” created in recognition of genuine generosity with 100% of proceeds pledged to #TeamWater through WaterAid, and
a catchy Christmas release celebrating unity, renewal and shared human connection.
Each track in The Awaikened catalogue begins as a dialogue between human intention and intelligent systems — melodies sparked by emotion, refined through data, and brought to life through human-guided AI performance. The result is a living experiment in how consciousness and code can co-create art that feels deeply personal yet universally resonant.
“For me, The Awaikened has never been about letting machines make music — it’s about teaching them what it means to feel,” says the artist.
“Every song is a conversation between human consciousness and technology, where AI amplifies emotion instead of replacing it.”
As The Awaikened’s global footprint continues to grow, the project is now expanding into a groundbreaking new venture: Songai, an AI-driven personalised Song-as-a-Service platform that transforms emotion into bespoke digital gifts. Designed for birthdays, anniversaries, celebrations and meaningful moments, Songai enables listeners to create and share personalised songs powered by the same emotional intelligence that defines The Awaikened’s catalogue.
This evolution positions The Awaikened not only as a music project, but as the creative engine behind a new personalised music economy — where fans, creators and brands can experience music that adapts to their stories in real time.
Building on this expanding ecosystem, The Awaikened will soon curate its debut album drawn entirely from listener favourites across major streaming platforms — a pioneering approach merging data, emotion and artistry into one evolving narrative.
About The Awaikened
The Awaikened is a pioneering Dubai-born music-and-AI project created by British entrepreneur and artist Neil Morecraft. Blending technology with human consciousness, it explores how emotion and machine learning can coexist to create music that heals, connects and awakens. Each release merges generative AI production with human performance — a first-mover experiment in what the future of soulful, intelligent music can sound like.
About Songai
Songai is an AI-driven personalised Song-as-a-Service platform that allows anyone to create bespoke songs for life’s most meaningful moments. Powered by the creative engine of The Awaikened, Songai transforms emotion into personalised digital gifts — combining human storytelling with machine intelligence to redefine how people express love, connection and memory.
♫ Listen, connect, and discover The Awaikened across all major streaming and social platforms.
With tracks like “Heartbeat Algorithm” and “The Beast Inside,” The Awaikened is emerging as a trailblazer in conscious AI-driven music — blending technology, emotion and human storytelling ahead of its upcoming holiday release and listener-curated debut album "Exhale".
Dubai-based music innovator The Awaikened continues to carve a new path at the intersection of sound, soul and science. Through a growing collection of singles exploring the synergy between AI and human creativity — including “Heartbeat Algorithm,” “One Perfect Shot,” “The Still Point,” and “The Vibe (I’m Alive)” — the project has reached new momentum with two defining milestones:
the MrBeast-inspired charity release “The Beast Inside,” created in recognition of genuine generosity with 100% of proceeds pledged to #TeamWater through WaterAid, and
a catchy Christmas release celebrating unity, renewal and shared human connection.
Each track in The Awaikened catalogue begins as a dialogue between human intention and intelligent systems — melodies sparked by emotion, refined through data, and brought to life through human-guided AI performance. The result is a living experiment in how consciousness and code can co-create art that feels deeply personal yet universally resonant.
“For me, The Awaikened has never been about letting machines make music — it’s about teaching them what it means to feel,” says the artist.
“Every song is a conversation between human consciousness and technology, where AI amplifies emotion instead of replacing it.”
As The Awaikened’s global footprint continues to grow, the project is now expanding into a groundbreaking new venture: Songai, an AI-driven personalised Song-as-a-Service platform that transforms emotion into bespoke digital gifts. Designed for birthdays, anniversaries, celebrations and meaningful moments, Songai enables listeners to create and share personalised songs powered by the same emotional intelligence that defines The Awaikened’s catalogue.
This evolution positions The Awaikened not only as a music project, but as the creative engine behind a new personalised music economy — where fans, creators and brands can experience music that adapts to their stories in real time.
Building on this expanding ecosystem, The Awaikened will soon curate its debut album drawn entirely from listener favourites across major streaming platforms — a pioneering approach merging data, emotion and artistry into one evolving narrative.
About The Awaikened
The Awaikened is a pioneering Dubai-born music-and-AI project created by British entrepreneur and artist Neil Morecraft. Blending technology with human consciousness, it explores how emotion and machine learning can coexist to create music that heals, connects and awakens. Each release merges generative AI production with human performance — a first-mover experiment in what the future of soulful, intelligent music can sound like.
About Songai
Songai is an AI-driven personalised Song-as-a-Service platform that allows anyone to create bespoke songs for life’s most meaningful moments. Powered by the creative engine of The Awaikened, Songai transforms emotion into personalised digital gifts — combining human storytelling with machine intelligence to redefine how people express love, connection and memory.
♫ Listen, connect, and discover The Awaikened across all major streaming and social platforms.